Clovis Branding Photos
“Why should I do branding photos?”
Branding photography offers the unique opportunity to show off your brand’s unique story, personality, and services. Consumers love to know the face behind brands – 82% of consumers are reported to trust a company more if it has social media. A branding session is the perfect opportunity to stand out in your field, attract your ideal clients, and let you relate to others.
“Okay, well I already have professional headshots done. Is that enough?”
Headshots are a definite step in the right direction! They can be used for business cards, website, advertisements, etc. and are certainly useful for any people-centered business. However, professional headshots are one piece of the puzzle towards your ideal clients. A lifestyle branding session focuses on creating a gallery of images that represents all the visual elements of your business. The use of certain colors, props, and locations, as well as your team, products, process, and space, can tell your brand’s story much more effectively than headshots.
I encourage you not to ask yourself “Can I get by with headshots?” and instead ask “What else can I do to reach my ideal clients?”. People love to connect with others, and relate to the company or businesses they support. A lifestyle branding session will allow your clients to see who you are, understand your unique process or products, and see how they fit into it. It’s a business expense that definitely pays itself off!
“Great, another thing to add to the to do list.”
As I business owner myself, I know all about the never-ending to-do list. I encourage you to think of your branding session as a fun celebration of how far your business has come, and a vision for where you would like it to go. Take some time to reflect on what your brand represents for you, what you’ve had to sacrifice for it, and how you’d like to celebrate that journey.
“I’m in! I’m really nervous about having my photos taken, though.”
I hear this from about 99% of my clients. I’ve even thought it myself! Unless you’re a supermodel, having your photo taken might feel like a disaster waiting to happen. You may already have dozens of questions.
When do I smile? How do I know what to wear? What do I do with my hands?
I can assure you, having your branding photos taken is not going to be as scary as you may think. My branding clients typically finish their session with a “Wow, that was actually fun!”. While I always ask my clients if they have any specific shots in mind before we begin, I take full responsibility to come up with the posing and type of shots. For example, these branding clients didn’t have a specific look in mind for their branding photos. They just wanted their photos to be consistent across website + social media, connect with their ideal clients, and largely be from the waist up.
Check out some of my favorites from Gabby + Haley’s branding photos
Gabby + Haley, thank you so much for inviting me to capture the unique story, look, and services of your brand. I had an absolute blast getting to create with you, and can’t wait to see what you do with these photos.
Clovis Branding Photos
Photographer: Ashley Norton Photography
Brands: Hair By Gabby Sill + Chaos Cosmetics Co
Coordinator: Magnolia Events
Studio: Lightbox Studio
Ready to level up your business with a lifestyle branding session? Send me a note. I’ll reach out with more details within 48 hours. I can’t wait to tell your brand’s story!
January 16, 2023